The SMART Way to Set Goals
Goal setting is equal parts art and science. Many people
create goals that simply don't work. If you're in business, you
don't have the luxury of creating goals that don't work. You
need to work effectively and you need goals you help you do
it.
Here is a great way to create good goals
that work... that keep you on track. They're called SMART goals
and the acronym SMART will help you to remember the things that
each goal needs to be:
* Specific: Your goal needs to be stated in a way that is
clearly defined. Saying, I should work more, is not a goal that
will be kept. However, saying, I am going to work a total of 8
hours each day, is a goal that is much clearer and
specific.
* Measurable: This is closely related to the above attribute
except that it also includes a way to make sure you are on
track. A goal that says, I want to make more money, isn't
measurable. However, a goal that says, I want to earn
$6000/month, is a far more measurable goal. It's easy to see,
at the end of the month, whether or not you achieved it.
* Actionable: This means that your goal should be something
that you need to do yourself in order to accomplish it. If you
want to increase your income this year, it's not realistic to
say, I'm going to win the lottery this year, because you have
no control over whether you will win the lottery or not.
However you might say, I'm going to increase my sales efforts
by cold calling 10 people each day, which is something you can
take action on yourself.
* Realistic: Goals that are actually achievable are much
better and far more motivating. You'll feel better about
yourself when you do hit goals than if constantly shoot for
them and fall short. Realistic goals should not be so easy that
you hit them every single time but should not be so hard that
you never reach them at all.
* Time-oriented: Similar to the measurable attribute, your
goal should have a timeframe for you to accomplish it in.
Deadlines help people achieve their goals. If you anchor your
goal to a time, you'll be able to watch your progress.
You can remember this with the acronym, SMART, so that when
you're creating goals, you can create better goals for
yourself. This is a popular goal-setting acronym in business,
although occasionally the words are changed slightly to reflect
the needs of the business.
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